Monday, December 28, 2009

E-Books and E-Readers This Holiday Season

Did you get an e-Reader or an e-Book as Christmas present this year? It looks like they were popular among shoppers.

Amazon announced that Kindle became the most gifted item ever in their history. The fact that Barnes & Noble's Nook has had shipment problems improved Amazon's sales figures naturally (I heard that Barnes & Nobles offered $100 to anyone who doesn't receive his/her Nook on time, which is a good compensation, I think).

There was another important news in the same Amazon announcement. For the first time in their history, on Christmas day, Amazon sold more e-Books than paper books. Without a doubt, this is a milestone. E-Readers and e-Books are gaining acceptance rapidly. Even though Amazon doesn't release the sales figures for Kindle, it is estimated that 60% of the e-Book readers are Kindles, in the USA. Sony e-Readers come second with 35%. We'll see, in 2010, what kind of market share will Nook be able to steal from Kindle and Sony.

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